UNESCO Heritage
Gyeongbokgung Palace
Korea's grandest Joseon-era palace. Catch the 10:00 & 14:00 Royal Guard Changing Ceremony — free entry under 25 or in hanbok.
Capital City · K-Culture · 10 Million Lights
Seoul is Korea's beating heart — ancient palaces stand beside futuristic skyscrapers, street food alleys lead to Michelin-starred restaurants, and K-pop culture is everywhere. Plan your Seoul itinerary in 30 seconds with AI.
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The essential Seoul itinerary stops for first-time and repeat visitors
Korea's grandest Joseon-era palace. Catch the 10:00 & 14:00 Royal Guard Changing Ceremony — free entry under 25 or in hanbok.
700-year-old alleyways of traditional hanok homes between Gyeongbokgung and Changdeokgung palaces. Best before 09:00 to beat the crowds.
Seoul's university arts district — busking performances, indie music, late-night street food, and Korea's most vibrant youth culture.
Korea's flagship shopping district. K-beauty flagship stores, street food stalls (egg bread, tteokbokki, tornado potato), and duty-free malls.
Rent a bike along the Han River, grab convenience store fried chicken, and watch the nightly Banpo Bridge Rainbow Fountain show (May–Oct).
360° panoramic view of Seoul from 479m elevation. Cable car or 20-min hike. The love-lock fence is a rite of passage for every Seoul visitor.
Everything you need before and during your Seoul trip
Getting There
Incheon (ICN) — AREX Express Train to City Hall: 43 min, ₩9,500
Getting Around
Seoul Metro (9 lines). T-money card accepted. Single ride: ₩1,400–₩1,800
SIM / eSIM
Buy at Incheon Airport arrival hall or pre-order eSIM online (activate on landing)
Payments
Foreign Visa/Mastercard accepted almost everywhere. Carry ₩20,000 cash for street stalls
Best Season
Spring (Mar–May) cherry blossoms · Autumn (Sep–Nov) foliage. Summer is hot & humid.
Language
English signage on all subway lines. Google Translate camera mode handles menus.
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Korea Ready for Seoul
Korea eSIM
Activate before landing. 5G/LTE data from the moment you arrive at Incheon.
Check availability →Incheon Airport Transfer
Limousine bus direct to Seoul city center. Skip the AREX queue with luggage.
Check availability →Seoul Tours & Experiences
Palace tours, K-culture, Gangnam night tours — curated by local Seoul guides.
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