TOY CON SEOUL

WHY VISIT

As Korea's sole toy fair where you can encounter art toys from around the world in one place, various global artists and IP brands participate directly to become the center of collectible culture. A memorable summer for collectors who have wanted to meet global art toys, as well as those encountering art toys for the first time. This event, held at COEX Seoul, goes beyond a simple exhibition, featuring various collections and lifestyle content, including curated keyrings, a second-hand market, and IP collaboration content. TOY CON SEOUL keeps pace with the globally growing art toy market, promoting brand collaborations between global brands, distinctive emerging IPs, and local artists. Through this, it values the discovery and nurturing of next-generation artists as a key principle, aiming to cultivate the value of the collectible toy market beyond simple exhibition by bringing together brands, artists, and companies. Additionally, special collaborations between global art toy brands and local artists, limited-edition art toys available only at the event venue, keyring curation, and merchandise are prepared.