Strange K-Beauty: Mom's Drawer

WHY VISIT

B the B is a permanent exhibition space that curates the charming beauty brands of Seoul with its own unique sensibility. At B the B Downtown, it showcases unique collaboration pop-ups that combine popular brands leading Seoul's beauty trends with the latest trends. Currently ongoing, 'Strange K-Beauty: Mom's Drawer' is an experiential story exhibition designed to allow children to experience K-beauty easily and enjoyably from their own perspective. Beyond simple viewing, it is a children-tailored K-beauty experiential exhibition where they can explore inside their mother's Drawer and directly create cosmetics. 1. Story-type Exhibition Viewing - Experience objects and photo zones under the theme of 'Mom's Drawer' - Watch K-beauty and cosmetic story videos tailored to children's eye levels 2. Experiential Content -Making My Own Cosmetic (Compact): An experiential activity where children creatively make cosmetics by directly selecting colors and elements. -Treasure Hunt Mission: A participatory activity searching for hidden treasures within the exhibition space. -Coloring Wall Play: An activity where children can freely color and play.