Sunrise to Sunlight
Seoul
gokoreamate catalog
B the B is a permanent exhibition space that curates Seoul’s attractive beauty brands with B the B’s unique sensibility.
- Hours
- 12:00 – 20:00
- Address
- 서울 중구 을지로 281 (을지로7가)
WHY VISIT
B the B is a permanent exhibition space that curates Seoul’s attractive beauty brands with B the B’s unique sensibility. Explore AI-powered beauty tech devices that are rarely accessible, diagnose your skin and scalp, and experience virtual makeup and photo booth sessions. You can also test recommended products based on your diagnosis and enjoy a one-stop service for online purchases. This special exhibition is designed so you can experience your morning beauty routine step by step—from Step 1. Skincare to Step 9. Cleansing—from morning to night. As you stroll through the biophilia-themed exhibition hall, you’ll feel as if you’ve stepped into a forest with lush green leaves and birdsong. Participate in various regularly updated events and receive gifts.