BEAUTY, TRANSLATED
Seoul
gokoreamate catalog
B the B is a permanent exhibition space that curates Seoul's attractive beauty brands with B the B's unique sensibility.
- Hours
- 12:00 – 20:00
- Address
- 서울 중구 을지로 281 (을지로7가)
WHY VISIT
B the B is a permanent exhibition space that curates Seoul's attractive beauty brands with B the B's unique sensibility. Diagnose your skin and scalp through AI-based beauty-tech devices that are not easily encountered elsewhere, and experience various interactive programs such as virtual makeup and Life Four Cuts photo booths. Additionally, you can receive a one-stop service where you can test products recommended through your diagnosis and purchase them online. <BEAUTY, TRANSLATED> is an exhibition designed to read and experience the different languages of beauty for each brand, rather than defining beauty by a single standard. Encounter the ways of beauty proposed by each brand, such as moisture and soothing, color and expression, technology and diagnosis, and recovery and ritual, all in one space, providing new beauty experiences and inspiration beyond just products.